Kenneth Cole Taps Joe As Global Brand Ambassador
NEW YORK, N.Y. — Kenneth Cole has launched INSPIRE, a new men’s fragrance created in partnership with Parlux and fronted by singer and actor Joe Jonas. Jonas helped develop the campaign, which includes an original song and a humorous film directed by Anthony Mandler that parodies traditional fragrance advertising. The campaign is centered in New York City and includes billboards, branded pedicabs, a Times Square takeover and promotional appearances designed to introduce the fragrance to…